YOUR PROPERTY. A CLEAR PLAN.

A winning
leasing process.

A clear plan.
Evidence at every step.
Action when it matters.

Working towards a suitable renter within two to three weeks of launch.

A target, not a guarantee. Property readiness, price, demand, suitable applications and owner decisions affect the outcome.

Discuss your property →

01 / Our approach

You should be able
to see the plan.

A clear process, explained through the work and the decisions.

When your property is vacant, you want more than an advertisement and a promise to keep you updated. You want to know what is being done, how renters are responding and what happens if the first inspection does not produce a suitable application.

Our approach is to make that process clear from the beginning. We prepare the property and campaign, monitor the response and explain our recommendations while there is still time to act. You remain involved in the decisions, with evidence to help you understand your options.

Our target is to secure a suitable renter within two to three weeks of launch. A well-presented property at a price that meets the market may lease in the first week. Others need an adjustment along the way. The important thing is recognising what the response is telling us and following through promptly.

Before launch

Give the campaign a strong starting point.

Clear photographs, accurate information, sensible inspection arrangements and a property ready to show all help renters make a decision.

We discuss its condition, features and likely audience, identify preparation work, review the available safety and minimum-standard records and confirm access and availability. Cleaning, lighting, a tidy garden and small repairs can make a meaningful difference.

Before launch, we agree the advertised rent, marketing approach and practical arrangements with you.

04 / Agree the starting point

Price for the property
renters will inspect.

A recommendation grounded in the home and its competition.

A rental recommendation needs to reflect the property renters will actually inspect. Location, layout, condition, parking, furnishing and availability can all affect how it compares with other homes.

We review relevant rental evidence and current competing listings, then explain our recommendation. We consider the balance between the weekly rent and the income lost while the property remains vacant. A higher asking rent only delivers a benefit when a suitable renter is prepared to pay it.

You may prefer to test a price above our recommendation. We can discuss that approach and agree an early review point. We will watch the response, explain the evidence and recommend a change if the campaign is not attracting sufficient interest.

05 / The launch window

Launch ready.
Follow up promptly.

Make the most of the fresh attention a new listing receives.

A new listing attracts fresh attention. Renters who are actively searching have a new property to consider, and those who have not found the right home may be ready to inspect quickly. We call this the launch window.

We prepare the campaign to make use of that opportunity. The photographs and description should help renters understand the property, its features and practical details. Alongside the agreed online advertising, we promote through our renter database and respond to enquiries.

We want that early attention to become inspection attendance and suitable applications. A strong launch gives us both an opportunity to lease and an early indication of how the market sees the property.

If the property has not leased after the first week of inspections, we review the response. We do not wait several weeks before asking whether the approach is working.

07 / Understand the alternatives

What else are
renters considering?

Audience overlap and the local market give context to the response.

Your property is being considered alongside other available homes. To understand its position, we look at those alternatives from the renter's perspective.

Ignite's "Your audience also viewed" section identifies other listings attracting attention from the same audience. We review their asking rents, photographs, features and time advertised, then assess which ones are genuinely relevant comparisons. Shared audience interest does not make every property a close match.

We also check the wider local market. New listings and price changes can alter the choices available during your campaign. A property that looked competitive at launch may face a different set of alternatives a week later.

This helps us make a specific recommendation. Instead of simply saying the campaign is quiet, we explain how your offer compares and which differences appear to matter.

From views to visits

Make the next step easy.

An enquiry is the beginning of a conversation. Our next task is to help that person decide whether the property suits them and make it practical for them to inspect.

We respond to questions, explain inspection arrangements and follow up interested renters. Clear information about availability, furnishing, parking and other important details helps people decide whether to attend.

We track actual attendance as well as bookings. A registration shows intention; attendance shows that someone has taken the next step. If views and enquiries are healthy but few people attend, we investigate timing, access, availability and the advertised offer.

09 / From visits to applications

Listen after
the inspection.

Useful feedback helps us understand what is holding people back.

At the inspection, renters compare the advertisement with the experience of being in the home. They consider its space, light, condition, location and value against the alternatives they have seen.

We follow up attendees to understand their response and help interested people with the application process. If they decide not to apply, feedback can tell us whether the concern is specific to their circumstances or something we are hearing repeatedly.

One person's preference should not determine the campaign. A consistent pattern deserves attention. If several attendees raise the same concern about value, condition or availability, we discuss it with you while the campaign is still active.

More relevant attendance creates more opportunities, but the property still needs to meet the expectations of the people visiting it. We identify what may be preventing suitable renters from applying and recommend a practical response.

10 / Evidence into action

Make the next decision
while it can still help.

A first-week review, whatever the response.

After the first week of inspections, we review the campaign whether the response has been strong, mixed or quiet. That gives us a clear point to discuss progress with you.

If suitable applications are coming through, we focus on assessing them and moving towards a decision. If interest is weak, we explain where it is slowing and bring together the performance report, competing listings and renter feedback.

Our recommendation may involve the asking rent, presentation, inspection arrangements or follow-up. We explain the proposed change and the reason for it so you can make an informed decision.

Where the listing is eligible, we may coordinate an agreed campaign change with the available listing bump. The purpose is to put an updated offer back in front of renters, then check how they respond. Prompt decisions help us use the remaining campaign opportunity.

11 / Secure the tenancy

A suitable application.
A considered decision.

Careful assessment follows the campaign.

Receiving an application is an important step, but it is not the end of the work. We assess the relevant information and references, clarify outstanding matters and explain suitable applications to you.

You should understand the basis of our recommendation and anything that still needs consideration. Checks support an informed decision; they cannot guarantee a trouble-free tenancy.

Once an applicant is approved, we progress the rental agreement and arrangements for bond, initial rent, the condition report and handover. The agreement and move-in timing need to be clearly established so everyone understands the next steps.

Our leasing target refers to securing a suitable renter and agreement. The date the renter moves in may be different, depending on the property's availability and the agreed tenancy start.

1,200campaign email sends

84email link clicks

508REA listing views

18enquiries

9attendances

3applications